This study aims to research how digital media can be used for communication and information management between teachers at preschools and children?s homes. To get an understanding of this we have investigated which channels are being used and for what purposes. The interest has also been to explore preschool teachers and caregivers? attitudes towards digital communication in preschools.A qualitative case study of comparative nature has been conducted, where two preschools were selected because of their use and non-use of digital media for communication with caregivers.

AbstractTitle: Message sent ? SUDD AB:s internal communication in the digital age (Message sent ? SUDD AB:s interna kommunikation i den digitala tidsåldern)Number of pages: 40 (44 including enclosures)Author: Lea KaufmannTuthor: Göran SvenssonCourse: Media and Communication Studies CPeriod: HT 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: Analyze whether a small long distance company such as SUDD AB can obtain a well-functioned internal communication by using new communication technologies.Material/Method: The analysis is based on qualitative interviews with SUDD AB:s complete staff.Main results: Proven that internal communication is a complicated and very important process also within a small company. New communication channels do not necessarily guarantee an uncomplicated and efficient internal communication but the need to collaborate with old-fashioned channels persists.Keywords: communication, information, channels, effects, content, effectiveness.

Social media, such as Facebook, Instagram and Twitter, have become popular platforms for social communication, and, increasingly, also important channels for business marketing. For a business intending to use social media for marketing, however, developing a strategy and building a trademark can be a challenge. This report describes how a small, newly established business enterprise can develop a digital strategy with clear goals and practical guidelines. The report describes a digital strategy for Gelato Scarfó and shows how this strategy is made concrete through a set of guidelines. The guidelines develop a trademark for identification and loyalty, and give advice on how new materials can be made consistent with the trademark..

The systems environments of today are often distributed and heterogeneous. These kind of systems have several advantages but also disadvantages. One problem is how to keep them secure.The security problems in these environments are mainly due to the communication between the connected computers. It is relatively easy to tap these communication channels from information. There is also a need for the possibility to secure these channels from modification of sent information and to be able to verify the sender and receiver of information in a secure manner.

The purpose of my study is to give a good picture of what social media really is and how companies can make use of it, in their marketing strategy. It gets more important for every day that companies fully understand how social media works and how to act in the new Digital Channels. To be an updated marketer today, you need to fully understand social media and how it can be implemented in the company marketing strategy. This study gives you a snapshot over todays situation in the area of social media marketing.I have interviewed four different persons, who I believe have a great competence and are highly qualified for this kind of study. All of the interviewed persons work with social media marketing at a daily basis.

The remotely operated underwater vehicles that the client develops have needs of different kinds of data channels. In order to minimize the need of physical cable between the control unit and a ROV, a multiplex protocol has been developed. The protocol has been designed with the aim of using the bandwidth of the transferring link as efficient as possible.The different kinds of data channels used during this thesis project is; RS232, RS485 and CAN. ROM and FIFO-memories have been used to be able to effectively manage the different data channels. All the reading and sending of these channels have been implemented in FPGA-technology, the coding is made generic so that it will be easier to add more channels to the system in the future.The multiplex protocol is a modified version of the method STDM and it is a proprietary protocol.

AbstractTitle: The old generation and the New World - A qualitative content analysis of media usage of the older generationKeywords:Digital natives, digital immigrants, diffusion of innovation, content analysisThis study has its focus on how the older generation looks at today's media society and the use of today's media. Through a method of qualitative content analysis based on questionnaires, the aim is to examine what the older generation thinks about today's media, how they use them, and whether there are differences in groups according to age and previous work.The study selected theories bases on Marc Prenskys idea of ??digital natives, digital immigrants and Everett M Rogers book on "Diffusion of Innovation". These theories take up the difference on digital natives and digital immigrants and the spread of new technological ideas takes place through communication over different channels in time among causes people in a social system.The result of the study shows that many older people are good at making use of today's media, but also that many may feel alienation of today's media society. Development has proceeded rapidly in recent years and for the older generation it's sometimes hard to keep up.The conclusion of the study is that the older generation may need more help to discover how today's media can facilitate everyday life and enrich it with more communication despite the fact that it takes place through a screen..

The purpose of this thesis is to describe the marketing channels Gen Y is exposed to, uses and is influenced by. The thesis also seeks to comment on whether there are other factors, in addition to the marketing channels described, which influence Gen Y in their consumption choices. In addition, we intend to develop knowledge about whether the generalizations of Gen Y have any bearing, or if they are only assumptions with no support. From the empirical results, we have seen a consensus among the respondents concerning which properties they want commercials to hold, but they differ in their opinions regarding which marketing channels the commercials should be distributed through. Overall, the respondents want the commercials to be entertaining, relevant to their interests, and they want to be able to choose themselves whet­her to take part of them or not..

This thesis is an evaluation of the campaign [The digitally curious] that is part of the regional marketing campaign Futurum.kom. Its purpose was to strengthen the library's role in society. The campaign includes Regionbibliotek Kalmar, Länsbibliotek Sydost and also 25 public libraries in Kronoberg, Kalmar and Blekinge. The campaign [The digitally curious] is one of several cluster campaigns targeting their marketing to a specific audience and aims to promote awareness of what libraries have to offer and provide information on digital media and services. The target group for the campaign is a man between 45-65 years old, who is interested in digital technology.

Denna rapport kommer att handla om mitt arbete att skapa en digital ecorche och jämföra traditionell och digital skulptering.och möjligheten att kombinera dem..

Syftet med denna undersökning är att ta reda på vad den elektroniska handeln via digital-TV har för förutsättningar att slå sig in på den redan befintliga marknaden där bland annat Internet finns. Elektronisk handel via digital-TV är en tjänst som inte finns idag, men som skall introduceras under hösten 1999.Eftersom handel via digital-TV inte finns i dagsläget, har en jämförelse gjorts mellan digital-TV och Internet för att på så sätt få ett mer konkret resultat vad det gäller digital-TV. Den elektroniska handeln via Internet är på frammarsch och om tekniken fungerar bra på Internet, kan erfarenheterna även utnyttjas och användas på digital-TV.Rapportens resultat visar att den elektroniska handeln via digital-TV kommer att fungera och även att handel via digital-TV kommer att bli ett komplement till Internet. Rapporten visar också vilka produkter och tjänster som kommer att finnas tillgängligt via digital-TV..

Background: The use of digital marketing channels during the last years has increased significantly, especially the use of marketing on the Internet. Hence the communication chart of marketing has been redrawn. The technological development has had a major impact on the marketing discipline. The integration of information technology and marketing has resulted in the emergence of a new field, namely e-marketing. Hence the need for further research is desirable.Purpose: The purpose of this study is to examine alternative marketing procedures that a company can apply to increase the digital awareness and manage their customer relationships.Theoretical framework: Theories regarding digital marketing cycle, SEO and customer relationship.Method: This research is based on data collected through a primary semi-structured interview with a company active in the corporate information industry which also provides a RFQ service.

This thesis is an evaluation of the campaign [The digitally curious] that is part of the regional marketing campaign Futurum.kom. Its purpose was to strengthen the library's role in society. The campaign includes Regionbibliotek Kalmar, Länsbibliotek Sydost and also 25 public libraries in Kronoberg, Kalmar and Blekinge. The campaign [The digitally curious] is one of several cluster campaigns targeting their marketing to a specific audience and aims to promote awareness of what libraries have to offer and provide information on digital media and services. The target group for the campaign is a man between 45-65 years old, who is interested in digital technology.

The purpose of this thesis is through a case study and a survey; to examine the most appropriate communication channels between a sender and a receiver. It also aims to make this relationship more effective.The following questions are to be answered:1. Which communication channels ought to be used to optimize the message from Skara Näringslivsoffensiv to its target group?2. Which communication channels is Skara Näringslivsoffensiv planning to use?3.

The purpose of this study is to create a deeper understanding of how Swedish universities work with their marketing communication aimed at potential domestic students. The study focuses on how universities design and select channels for the marketing communication. A case study was conducted where four respondents from two Swedish universities were interviewed in order to generate empirical data. The results show that key factors for marketing communication are uniformity, honesty and trustworthiness. The results suggest that marketing communication should focus on the student?s experiences of university life and being a student, rather than marketing the university?s core service: education.